HERTFORDSHIRE, ENGLAND, July 30, 2010
/24-7PressRelease/ -- Displaysense has announced a large rise in sales of their book holders and literature stands since Apple launched their new flagship products; the iPhone 4 and the iPad.
Able to comfortably and securely hold the units for display, storage or playback purposes, the Displaysense range of literature holders and book holders are now being used by some customers as accessories for their favourite Apple products.
It appears customers have been turning to Displaysense, the UKs leading supplier of
display stands and
coat hangers, in reaction to the high prices that other companies have been charging for similar products that have been marketed specifically for the Apple devices.
An acrylic book stand can cost as little as GBP2.47 from Displaysense whereas consumers could be looking at shelling out up to GBP40 for an apparently bespoke bit of kit which achieves the same results.
One member of the Displaysense team has also reported having seen the company's literature holders being resold via online marketplaces such as eBay at heavily increased prices - in some cases up to four times their original selling price.
Steve Whittle, marketing director for Displaysense, commented: "We're delighted that customers have seen the versatility of our range of literature holders and are using them in conjunction with the iPhones and iPads. Whilst we applaud the entrepreneurial spirit that some customers have adopted in this struggling economy by remarketing and reselling these products, we advise those looking to purchase such items to be wary of excessive prices."
The emergence of thriving accessory markets for high profile products like the iPhone is a recognised trend, with companies constantly clamouring to cash in on the global success and colossal media attention that brands such as Apple manage to generate when launching a new piece of technology.
The iPhone has recently been hitting the headlines for less favourable reasons lately due to the apparent faults in its design that affect its signal when held in certain ways. Displaysense, however, are more than happy with the reception of their literature holders.
About
Displaysense:
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins,
crowd control barriers, office displays,
clothes rails, exhibition stands, catering supplies and even items for the home.
Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafes, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.
Website:
http://www.displaysense.co.uk/---
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